Personal branding is showing and telling what you believe.

 

It is what you believe, told in a way that connects you instantly to your potential client.

 

Then you tell your story. How do you do what you do? The way you do it, and WHY you do it, this is your story.

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Do you need personal branding?

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Personal branding is different than branding a business. Personal branding is branding your skills, talents and personality. The business couldn't exist without you. Think coach, nutritionist, doctor, artists, any solopreneur.

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What will this achieve?

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An instant connection is what you're after. 

 

Begin with writing your manifesto. It is a public declaration of all your company believes in and stands for. We connect with people that believe what we believe. Connection is the goal, and to achieve connection you need to share your common values. How do your values blend with your product or service? How do those values help your client? This is your personal brand. 

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It's not corporate. It's not stiff.

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It's personal. It's thoughtful. It's authentic and genuine. It is simple, it is direct. It connects. Your customers and followers will feel connected to you, your brand, and the other followers of your brand because they share a common language. You are building a committed community. A brand is identifiable.

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Who am I?

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This question is both exciting and intimidating at the outset. Even the most confident person can be frozen with how to express this. You are unique. You have many obvious qualities and gifts that set you apart. Expressing them is a process of discovery and exploration. You will be adventuring not in the unknown, but just the opposite. You know all the answers already. It's an adventure all the same.

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"It takes courage to grow up and be who you really are." --e.e. cummings

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Telling Your Story

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The woman who started MADD (Mothers Against Drunk Driving) shares her story of her child dying in automobile accident caused by a drunk driver. She started MADD with this story. MADD has been around a long time and we still remember the story of why it was founded. 

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Why you are in your business is extremely important to share. You will find others on the same path as you and connect with them on this level.

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How do you transform people's lives?

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What did your customers want to become by using your service? This is what your brand stands for, and the theme for your messaging.

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So now that we're on the same page, let's talk branding portraits. 

 

Your images show the real you. You might have gotten professional photos taken before. Did you end up with something that didn't resonate? Beware being too concerned with how you look because you want to seem professional. 

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We will create your look based on your manifesto. Are you a wild dreamer, an untamed spirit? Or prim and proper and dressed just so, always on time and as eloquent as the rest?

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You are a jewelry designer who makes pieces out of crystals. You are a free spirit and feel most at home on the beach. So, we will shoot in places that reflect all these things, and you will dress the part. 

 

If you are an interior designer and have exquisite taste, we will focus on photographing images that reflect that. We'll go inside a space you've decorated, visit extraordinary locations and dress you to this ideal.

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Working with me is different than working with "a photographer." I am a branding portrait photographer, so I focus on who you are, who you want to become, your brand mission, your ideal client and why you are in business. This will all come across to your potential clients in that cliche phrase, "A picture is worth a thousand words."

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Through our discovery and creative process, your branding portraits will reveal how you are unique. They will create instant connection, telling your story and showing your values visually. 

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The Transformation...

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I provide more than just photos - it's a transformative experience to elevate your business; to elevate from business as usual into your own extraordinary brand. 

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A willingness to journey inward. A lack of resistance. Excitement. Being open. Feeling creatively willing. This is the door you are stepping through.

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If you are ready to explore, discover and reveal your authenticity, I dare you to take this journey. There is nothing I like more than being on this journey with you. I like to live on the edge of discovery. I revel in inspiration and creative flow. It's not just about the shoot day for me. It's about genuine connection and relationship with you, revealing truths, partnership and the joy of clarity. 

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I believe life and business are a process of evolution, reflecting your growing awareness of yourself over time. Yes, the results oriented ROI are hundreds of images you can use on your website, social media and elsewhere. Indeed. But it is more than that for me. The magic for me is in our connection. And then, seeing your portraits and feeling the magic; it's pretty exciting.

 

I can't wait to work with you.

  jessica sunshine 

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